The Aware Design papers
Eight longer explanations of our approach. Each starts with the practical idea and defines unfamiliar terms as it goes. Choose a topic; no reading order is required. The examples are fictional, not measured customer results.
The Visitor-Aware Design Manifesto
A practical argument for websites that respond to visitor needs, with examples, limits and a small first step.
7 min readBehavioral Journeys: What People Came to Do
Ten possible visitor needs, explained through familiar examples—not a system for reading people’s minds.
6 min readBeyond Context-Aware: From Screen Size to Visitor Tasks
How a usable layout and a relevant next step work together, with plain-language implementation and testing guidance.
6 min readThe Business Case: Is the Change Worth the Cost?
A practical way to compare a proposed website improvement with a simpler alternative, using actual costs and useful outcomes.
5 min readRespect, Privacy and Visitor Control
How to make a more relevant website understandable and controllable, without treating a design label as a privacy guarantee.
5 min readAware Design by Sector: Tasks, Examples and Limits
Fictional examples for businesses, public services, healthcare, education and other settings, with a useful question to test in each.
6 min readA Better Handoff: From Website to Human Help
How a visitor-reviewed summary can reduce repetition without silently sharing browsing history.
5 min readAdding an AI Assistant: Design, Costs and Connections
Plain-language guidance and optional technical detail for deciding what an assistant may know, say and do.
6 min read